Digital Marketing Essentials for SMEs

Reach more customers, grow your brand online, and increase sales with actionable digital marketing strategies designed for small businesses.

Overview

This Digital Marketing Essentials Training is tailored for small business owners, entrepreneurs, and marketing teams ready to harness the power of digital tools to attract customers and drive growth. Participants will learn how to build their digital presence, create compelling content, and run effective campaigns without needing a big budget or technical background. Whether you're starting from scratch or trying to improve what you’ve already built, this training gives you the tools and confidence to grow your business online.

Learning Outcomes

Design and implement practical digital marketing strategies to grow brand awareness, attract leads, and increase online sales.

Modules

Module 1: Foundations of Digital Marketing
Module 2: Building Your Online Presence
Module 3: Social Media Marketing
Module 4: Email and WhatsApp Marketing
Module 5: Measuring Success and Scaling What Works

Who should Attend

Small business owners looking to grow their customer base online, entrepreneurs launching new products or services, freelancers or solo brands aiming to increase visibility, marketing staff in startups or local businesses, and anyone managing their own business promotions

Facilitators

Emmanuel Dairo

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Schedule